When PLANTA approached me to create emails that would capture their vibes and get people excited to come in for 100% plant-based culinary experiences, I was in! My whole thing is, if you’re going to send an email, it better make that inbox more delicious, right?

For this gig, I was tasked with coming up with the email concept and copy, working closely with the lead graphic designer to create compelling, cohesive emails that stayed on-brand and on-message. The emails had to get straight to the point—communicate the core message right away—and be clever, captivating, and engaging. The whole point is to get people from inbox to restaurant booth.

For these emails, I worked off of simple, quick prompts like “Get people excited about our new sushi rolls” or “Last chance for our monthly exclusive menu,” and from those, I wrote pithy, clever headlines with subcopy that got to the point quickly. I also wrote the subject lines, and preheaders.

Word of caution. Don’t scroll if you’re hungry.

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