Frida Baby’s flagship product is a snot-sucking device of European origins and American cult favoritism. From that sucky origin story, they decided to take on every messy reality that comes with parenting, from handling sick days to everyday bedtime and bath battles, to tackling dodgy public bathrooms, to getting through rites of passage like introducing solid foods and soothing teething pains. I got to work writing quippy product copy and taglines that came with their go-to solutions for parents everywhere. My lines were featured on packaging, e-commerce pages, and social posts. I also wrote product descriptions that balanced the product features with their quippy tone of voice.

Some notable lines I wrote for Frida Baby:

Your blanket sleep solution
When Frida Baby needed a product tagline for their all-in-one sound machine/nightlight/wake-sleep trainer, I got to work thinking. I came up with this line that really speaks to this being an all-in-one go-to that covers all the bedtime needs, with a play on words that’s quippy and easy to understand. Line was featured in emails, on site, and social.

Let us do you a solid
Introducing solid foods is stressful and messy, but necessary. Frida developed a push-pop feeder that makes it easier and worry-free to get babies to eat new nutritious foods, like berries. This product tagline captured the idea that Frida is always there to meet parents where they’re at in the journey, with a quippy play on words.

Sick days are messy enough
Introducing Frida Baby’s new vapor rub gel that won’t stain your clothes or gunk up your hands like the other goop.

Easy as one, two, breathe
Nebulizers tend to be bulky and come with awkward cords, then there’s the struggle of finding an outlet close enough to where you can plug it while balancing a sick baby on your lap. Frida made one that’s cordless and portable so it’s easier to give sick kids the relief they need from colds and congestion, and I wrote the quippy product tagline. Literally as easy as one, two, breathe. Line was featured on site, emails and social.

The CEO of sucking snot
A quippy line that speaks to their ultimate cult fave, the OG snotsucker.