At Chewy, I get to write about the pet parenting experience, because pets are more than pets—they’re a life. My daily work is coming up with new and fresh ways to communicate Chewy’s promise in a way that is consistent, relatable, and above all relevant.

Main work:

Brand Campaigns
Working with CDs and ADs and good ol’e CEB (creative elbow grease) I wrote messaging for brand campaigns including out-of-home.

Guidelines
I also worked on copy guidelines to ensure a consistent tone of voice across all creative.

Bread and butter e-commerce
As an e-commerce business, there’s always copy needed for website, product pages, emails, and Google ads.